Dog Chew Toys
Durable materials for happy, repeatable chew play.
Build the next pet toy bestseller. Faster.
Four Core Product Series.
Built from pet behavior insight and precise manufacturing to create a durable, category-ready product matrix.
Cat Toys
Play concepts inspired by natural hunting behavior.
Interactive Puzzle Toys
Slow-feed play that turns curiosity into discovery.
Electric Cat Toys
Quiet smart motion for repeatable feline play.
15,000,000+
Units Delivered Across Four Global Category Leaders.
● TOOLING: PROJECT-READY
01 // BSR BESTSELLER
8,000,000+Lick Mat for Dogs
Combines textured licking surfaces with feeding routines, turning everyday needs into an intuitive product experience.
PRODUCT LINELick MatCASE FORMATDelivered productCOLLABORATIONOEM / ODM
FROM INSIGHT TO PRODUCTIONSix stages.
Six stages.
One considered product.
From the first brief to final inspection.
Every step has a clear review point.
Select a stage to explore
STEP 01 / 06
Start with the people and pets who will use the product.
Research & user needsDevelopment process
Review buyer feedback, intended use and everyday feeding or play routines. Turn the findings into a clear product brief.
REVIEW STANDARD
Target user, use case and product requirements are documented.
GATE TO NEXT STAGE
Approve the brief before design work begins.
Stage output Product brief
STEP 02 / 06
Shape the product for use and manufacturing.
Design & manufacturing reviewDevelopment process
Develop the product structure in CAD. Check key dimensions, texture, edges, material choices and how the part will be made.
REVIEW STANDARD
The design is checked against the brief and manufacturing constraints.
GATE TO NEXT STAGE
Resolve open design questions and approve drawings before tooling.
Stage output Approved design package
STEP 03 / 06
Build the tool and inspect the first samples.
Tooling & first samplesDevelopment process
Machine and trial the mold, then compare first-off samples with the approved design for dimensions, surface detail and finish.
REVIEW STANDARD
Critical dimensions, texture reproduction and edge finish are reviewed.
GATE TO NEXT STAGE
Address tooling issues and release a conforming sample for validation.
Stage output Trial sample
STEP 04 / 06
Check the sample against agreed use requirements.
Assembly & product checkDevelopment process
Evaluate the sample for the project’s agreed functional, durability and cleaning needs. Record findings and repeat checks after revisions.
REVIEW STANDARD
Test method, observations and acceptance criteria are recorded.
GATE TO NEXT STAGE
Close identified issues and approve the reference sample.
Stage output Validated reference sample
STEP 05 / 06
Observe how pets interact with the product.
Dog puzzle toy office trialDevelopment process
Observe product use in a supervised, realistic setting. Note interaction, stability and cleanup, then feed relevant findings into the production standard.
REVIEW STANDARD
Trial conditions and observations are documented for review.
GATE TO NEXT STAGE
Complete required revisions and confirm the production reference.
Stage output Production standard
STEP 06 / 06
Verify the finished order before it ships.
Final quality check & dispatchDevelopment process
Inspect finished goods against the approved reference and order requirements, including appearance, quantity and packaging.
REVIEW STANDARD
Inspection results and any corrective actions are recorded.
GATE TO NEXT STAGE
Release conforming goods and hold items that need review.
Stage output Shipment release
How This Seller
Grew With PETURLY.
01 // SELLER INSIGHTSTAGE 01 // SELLER INSIGHT
The seller spotted a market gap.
The seller brought us a gap in their category and product references. Together, we identified the target buyer, use case and product requirements worth developing.
02 // PRODUCT DEFINITIONSTAGE 02 // PRODUCT DEFINITION
Together, we defined the product.
We turned the opportunity into a clear brief with the seller, aligning product function, structure, materials and points of difference for their sales channel.
03 // SAMPLE DEVELOPMENTSTAGE 03 // DEVELOPMENT
We built and refined the sample.
Our team developed early samples and reviewed them with the seller. We refined fit, finish and function against the agreed brief before preparing for production.
04 // MARKET LAUNCHSTAGE 04 // MARKET LAUNCH
The seller brought it to market.
With specifications, packaging and product presentation aligned, the seller launched the product through their sales channels. We supported production and delivery.
05 // GROWTHSTAGE 05 // NEXT PRODUCT
The first success led to the next product.
The market response gave the seller a clearer direction for what to develop next. Together, we used customer feedback to plan the next addition to their product line.
YOUR NEXT PRODUCT STARTS HERE
Bring your next idea to the table.
Share a market need, product reference or development target. We’ll help define the next practical step.
Discuss your next product →
